One Professional Opinion

As I have mentioned in my earlier posts, there is a variety of products that can be created and used in information marketing: reports, ebooks, interviews, transcripts, videos, audios. To a vast majority of people, especially those just starting online, product creation presents a huge challenge. It is fueled by fear, insecurities, lack of experience. Once the first product is created, the follow-ups become easier. But the first hurdle has to be overcome, and often it takes a lot longer than it should.

 Most of us, especially first-timers, aim to create a masterpiece. It just has to be perfect!  I am one of those people. As if we were trying to compete with Leo Tolstoy’s “War & Peace” or something like this. Because we are so new to it, we still don’t know that in info-marketing it is completely unnecessary and even counter-productive. Why so? Because the aim of information marketing is really simple – to provide information to the hungry market. To educate it. To answer burning questions. It needs to be engaging, but it does not need to be perfect.

 With these goals in mind, product creation really should not take too much time. Market and niche research take the longest time, and so does research into other products in the niche. Once all the information is ready, it needs to be organised into bullet points and a mindmap (I use Free Mind – Product creation should not take too long at all after this has been done.


 1. Decide on a niche, sub-niche and target market. Is it a money-spending market hungry for information?

2. Research. Normally the best way to start research would be to go on and look for top selling products in the niche. Buy the ones that you really like, read through them. Go on forums in the niche, choose 10 most questions.


3. Review purchased products on your blog. Publish review on review sites.

4. Contact creators of those products (through Twitter, Facebook, email or their own blog), ask if you could be their affiliate.

5. Get unique affiliate link created.

6. Let the expert create content for the interview. Send them questions in advance.

7. Test that everything works. Use Skype to communicate during an interview, Pamela to record it.

8. Create an introduction and the closing part of the interview.

9. Edit the interview.

10.Offer as a freebie, a paid product or a bonus to a higher end product.


 1. CD  – this needs to be outsourced, and can be used as a free or paid product, or as a bonus as part of a package.

2. Produce an MP3 recording of an interview.

3. Transcribe the book using Casting Words (, add graphics, convert it to a PDF format, add cover – you have an ebook.

 A book produced this way will normally be quite short – possibly a report, not a paid product. But it can be used to drive traffic to paid products, and it in itself puts a very high value on it.

 Next time we will speak about creating other products the fastest way possible.

 Until then! 


Understanding Search Engine Optimisation – What Exactly Is It?

If you are a newbie to SEO, you might want to know more about how it works and what it is all about. As a business owner, you must be competent enough by using effective and pocket-friendly strategies. Search engines suggest that consistent delivery of relevant and high-quality results for search queries are very crucial to the success of your business offline or online. They will earn your trust and be the search engine you need. To know more about SEO and how it works, continue reading. Try to understand all facts and details that will be mentioned in this guide.

What Is Search Engine Optimisation?

SEO is simply defined as the process of enhancing your site to allow search engines and users to understand it easily. It is considered as a universal strategy in content marketing designed as a cornerstone of online marketing. It is used by any industry or business at a low cost.

Why Are Search Engines Concerned About Your Attention Towards Them? 

Perhaps, you have been asking why do these search engines care if you are using them or another search engine? You do not pay anything. But the truth is that it is exactly the reason why they really care about using them or their competitors. You may not be paying for their services, but someone does. The answer to such question is that they simply earn money from advertising.

The search engine results page (SERP) refers to the page you arrive at after entering any search query. This SERP presents the “organic results” and “pay-per-click ads or PPC”. Such organic results have been influenced by search engine optimisation. On the other hand, PPC ads refer to those services that are paid.

There is no way that you can pay Google and other search engines just to occupy a position in their organic results. But, the ads on their pages will let them make money. This means that the more active users in the search engine, the more ads they can present and more money they can earn.

To optimise your website, SEO helps it to stay visible in the SERPs as keywords or key phrases related to your industry are entered in the search tab. If a website is not properly optimised, by a good agency like SEO Company Quebec you should expect that it will be on the last pages of the search engine page rankings. Potential customers will be clicking on the results on the first page of the search engines.


The Offline Commentators

The conclusion of the data for Spain is that, in your next initiative related to the social web, you will not find millions of users uploading videos or writing articles about their experiences: they will be only a few thousand, but they will influence a number of users about three times greater.
Although it is useful for limiting expectations, the Forrester model has one important limitation: it only analyzes online behavior. The reality is that there is no wall between what we do on and off : we comment in person what we have read on the Internet or publish on the Internet about what we have lived far from the screen and the keyboard.
In my particular case, it frequently happens to me that people who have never left a comment on the blog tell me in person what they liked or liked.
How many are these “offline commentators”? I do not know, but I am clear that we need to move forward in measuring the influence of the Internet in all areas, and not only on online behavior : not doing so would be the equivalent of measuring the effectiveness of TV advertising on consumers only when They are on the sofa and not when they are in Mercadona or Carrefour choosing what detergent to buy.
Do you have any experience with offline commentators? Maybe you’re one of them? … although, if you are, I’m afraid I will not know until we meet in person


How to write good SEO content for Google Optimization

How to write good SEO content for Google Optimization

If you want your company website or individual blog to command a wider following, an exceptional content on its own will not cut it. One of the challenges that good bloggers and content marketers face is crafting content that fares well on the Google search engine. The excellent news is that good SEO content writing is a task that can help you overcome.

So, how do you write SEO content that ranks well in Google?

Research keywords

Google determines the pertinence of your content by the number of times and where you use certain words. Therefore, it is important to identify the phrases and keywords related to your topic that most people are searching for in Google. Incorporate those keywords into your work and proceed to track how your keywords rank using tools like SEMrush or Serpstat.

Position the keywords strategically

Be tactical with the use of your selected keywords. In the past, you could just fix them anywhere aimlessly. However, that no longer works.

Be strategic and make sure there is a keyword in the title, at least in the first H1 and H2, as well as in your first 300 words. The keywords should also be used in a way that flows well with your piece.

Offer value to your readers

As you set out to write good search optimized content, it is imperative that you keep in mind that you are not doing it for Google algorithms. As much as you want it to rank well, you want real people to be able to read, understand and relate to your ideas. If you want to offer them a solution to a certain problem, ask yourself, is your

solution realistic? Has it been tested? Will it help them?

Make your content long enough to accomplish your objectives Longer articles and blogs tend to fare well with search engines. Research has shown that the most popular blogs and articles are longer than 600 words. As you create your piece, ensure that it offers some in-depth insight to the reader. This way, you will be informative to your audience, and ranking higher on the search engines will be quite easier.

Track and analyze your work

Making good SEO content is a continuous process. Do not just post your work and forget about it. Follow up and closely monitor your work using Google analytics. If you notice that your site is attracting a high bounce rate, it means that visitors are not sticking around long enough. In most cases, it’s likely that your page isn’t offering them what they are looking for. You may be required to make your keywords more appropriate as this may be an indication that your page is not well optimized.

Acknowledge that becoming good at writing Search engine optimization content takes time!

If your content does not rank well the first time, do not give up just yet. Get back to your analytics, gain new insights into what you could improve, then get back to it. Just like any other activity that requires you to be skillful, you ought to keep refining your acquired knowledge. With each time, try to apply it more effectively and observe the results. Eventually, you will know if you are making good progress.


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