One Professional Opinion

We interviewed a top Toronto SEO expert and this was what he had to say.

As I have mentioned in my earlier posts, there is a variety of products that can be created and used in information marketing: reports, ebooks, interviews, transcripts, videos, audios. To a vast majority of people, especially those just starting online, product creation presents a huge challenge. It is fueled by fear, insecurities, lack of experience. Once the first product is created, the follow-ups become easier. But the first hurdle has to be overcome, and often it takes a lot longer than it should.

 Most of us, especially first-timers, aim to create a masterpiece. It just has to be perfect!  I am one of those people. As if we were trying to compete with Leo Tolstoy’s “War & Peace” or something like this. Because we are so new to it, we still don’t know that in info-marketing it is completely unnecessary and even counter-productive. Why so? Because the aim of information marketing is really simple – to provide information to the hungry market. To educate it. To answer burning questions. It needs to be engaging, but it does not need to be perfect.

 With these goals in mind, product creation really should not take too much time. Market and niche research take the longest time, and so does research into other products in the niche. Once all the information is ready, it needs to be organised into bullet points and a mindmap (I use Free Mind – Product creation should not take too long at all after this has been done.


 1. Decide on a niche, sub-niche and target market. Is it a money-spending market hungry for information?

2. Research. Normally the best way to start research would be to go on Google, Clickbank, Amazon, and look for top selling products in the niche. Buy the ones that you really like, read through them. Go on forums in the niche, choose 10 most questions.


3. Review purchased products on your blog. Publish review on review sites.

4. Contact creators of those products (through Twitter, Facebook, email or their own blog), ask if you could be their affiliate.

5. Get unique affiliate link created.

6. Let the expert create content for the interview. Send them questions in advance.

7. Test that everything works. Use Skype to communicate during an interview, Pamela to record it.

8. Create an introduction and the closing part of the interview.

9. Edit the interview.

10.Offer as a freebie, a paid product or a bonus to a higher end product.


 1. CD  – this needs to be outsourced, and can be used as a free or paid product, or as a bonus as part of a package.

2. Produce an MP3 recording of an interview.

3. Transcribe the book using Casting Words (, add graphics, convert it to a PDF format, add cover – you have an ebook.

 A book produced this way will normally be quite short – possibly a report, not a paid product. But it can be used to drive traffic to paid products, and it in itself puts a very high value on it.

 Next time we will speak about creating other products the fastest way possible.

 Until then! 

Toronto SEO Expert | SEO Myths | 905-233-2488 from Tom Gustar on Vimeo.

Get Your Inbox Under Control

How many of us have an inbox that is overflowing with emails?  There are a lot of people who get hundreds of emails in a day’s time.  Some get flagged and some are left sitting.  There are those who are unsure of what to do with the emails, especially, if you find yourself needing the emails from time to time.  Searching for these emails can really cut down on productivity and you end up finding yourself feeling swamped with receiving emails.  Eventually you end up email hoarding and you wind up with thousands of emails in your inbox and no clue what to do with them.

Flagging emails can help sort through urgent emails.  However, if you fail to follow up on these emails, the flagging is doing you no good.  A good rule of thumb is if you can answer the email in around three minutes, do so, and then delete the email.  If you feel you are going to need the email for future references, create a folder.  You do not want a single email in one folder, if you can group emails of similar subjects.  This would be another way to de-clutter your inbox.  Emails of similar subjects or individuals that you will need for six months or more should be put into a folder.  Periodically clean out your folders deleting emails that are obsolete.

If you get hoards of junk mail, consider reconfiguring your spam settings.  It is not wise to leave the junk mail sitting in your inbox when you can get rid of the mail easily.  As soon as you notice it is junk mail, delete it.  Generally you will be able to tell what is junk and what is not by subject title, therefore, making it easy to delete without even looking.  Sift through the remaining emails and the ones that should be passed on, pass them on, and then delete them.  Any leftover emails that do not fit in a folder, can be answered quickly, does not need to be kept, or is not junk, read them and delete them.