The Offline Commentators

The scale of Forrester’s participation explains very well how the phenomenon of content generated by users is something different from what we could imagine. In Spain, for example (according to 2009 data), only 15% of users are “creators”. However, 56% are “observers” who read the blogs, watch the videos or follow the tweets of that still small group of creators. You can play with the data here:

The conclusion of the data for Spain is that, in your next initiative related to the social web, you will not find millions of users uploading videos or writing articles about their experiences: they will be only a few thousand, but they will influence a number of users about three times greater.
Although it is useful for limiting expectations, the Forrester model has one important limitation: it only analyzes online behavior. The reality is that there is no wall between what we do on and off : we comment in person what we have read on the Internet or publish on the Internet about what we have lived far from the screen and the keyboard.
In my particular case, it frequently happens to me that people who have never left a comment on the blog tell me in person what they liked or liked.
How many are these “offline commentators”? I do not know, but I am clear that we need to move forward in measuring the influence of the Internet in all areas, and not only on online behavior : not doing so would be the equivalent of measuring the effectiveness of TV advertising on consumers only when They are on the sofa and not when they are in Mercadona or Carrefour choosing what detergent to buy.
Do you have any experience with offline commentators? Maybe you’re one of them? … although, if you are, I’m afraid I will not know until we meet in person

Understanding Search Engine Optimisation – What Exactly Is It?

If you search online, you will find so many blogs and articles about search engine optimisation. Since there are too many results in the search engine pages, you tend to remain confused on which information you should believe. In most circumstances, you will end up on the wrong website or page. Fortunately, if you are on this page, you should not be worried or confused at all. It is because the following details provided by Ni SEO Company below will guide you in establishing your online visibility. 

If you are a newbie to SEO, you might want to know more about how it works and what it is all about. As a business owner, you must be competent enough by using effective and pocket-friendly strategies. Search engines suggest that consistent delivery of relevant and high-quality results for search queries are very crucial to the success of your business offline or online. They will earn your trust and be the search engine you need. To know more about SEO and how it works, continue reading. Try to understand all facts and details that will be mentioned in this guide. 

What Is Search Engine Optimisation?

SEO is simply defined as the process of enhancing your site to allow search engines and users to understand it easily. It is considered as a universal strategy in content marketing designed as a cornerstone of online marketing. It is used by any industry or business at a low cost. 

Why Are Search Engines Concerned About Your Attention Towards Them? 

Perhaps, you have been asking why do these search engines care if you are using them or another search engine? You do not pay anything. But the truth is that it is exactly the reason why they really care about using them or their competitors. You may not be paying for their services, but someone does. The answer to such question is that they simply earn money from advertising. 

The search engine results page (SERP) refers to the page you arrive at after entering any search query. This SERP presents the “organic results” and “pay-per-click ads or PPC”. Such organic results have been influenced by search engine optimisation. On the other hand, PPC ads refer to those services that are paid. 

There is no way that you can pay Google and other search engines just to occupy a position in their organic results. But, the ads on their pages will let them make money. This means that the more active users in the search engine, the more ads they can present and more money they can earn. 

To optimise your website, SEO helps it to stay visible in the SERPs as keywords or key phrases related to your industry are entered in the search tab. If a website is not properly optimised, by a good agency like SEO Company Quebec you should expect that it will be on the last pages of the search engine page rankings. Potential customers will be clicking on the results on the first page of the search engines.

One Professional Opinion

We interviewed a top Toronto SEO expert and this was what he had to say.

As I have mentioned in my earlier posts, there is a variety of products that can be created and used in information marketing: reports, ebooks, interviews, transcripts, videos, audios. To a vast majority of people, especially those just starting online, product creation presents a huge challenge. It is fueled by fear, insecurities, lack of experience. Once the first product is created, the follow-ups become easier. But the first hurdle has to be overcome, and often it takes a lot longer than it should.

 Most of us, especially first-timers, aim to create a masterpiece. It just has to be perfect!  I am one of those people. As if we were trying to compete with Leo Tolstoy’s “War & Peace” or something like this. Because we are so new to it, we still don’t know that in info-marketing it is completely unnecessary and even counter-productive. Why so? Because the aim of information marketing is really simple – to provide information to the hungry market. To educate it. To answer burning questions. It needs to be engaging, but it does not need to be perfect.

 With these goals in mind, product creation really should not take too much time. Market and niche research take the longest time, and so does research into other products in the niche. Once all the information is ready, it needs to be organised into bullet points and a mindmap (I use Free Mind – Product creation should not take too long at all after this has been done.


 1. Decide on a niche, sub-niche and target market. Is it a money-spending market hungry for information?

2. Research. Normally the best way to start research would be to go on Google, Clickbank, Amazon, and look for top selling products in the niche. Buy the ones that you really like, read through them. Go on forums in the niche, choose 10 most questions.


3. Review purchased products on your blog. Publish review on review sites.

4. Contact creators of those products (through Twitter, Facebook, email or their own blog), ask if you could be their affiliate.

5. Get unique affiliate link created.

6. Let the expert create content for the interview. Send them questions in advance.

7. Test that everything works. Use Skype to communicate during an interview, Pamela to record it.

8. Create an introduction and the closing part of the interview.

9. Edit the interview.

10.Offer as a freebie, a paid product or a bonus to a higher end product.


 1. CD  – this needs to be outsourced, and can be used as a free or paid product, or as a bonus as part of a package.

2. Produce an MP3 recording of an interview.

3. Transcribe the book using Casting Words (, add graphics, convert it to a PDF format, add cover – you have an ebook.

 A book produced this way will normally be quite short – possibly a report, not a paid product. But it can be used to drive traffic to paid products, and it in itself puts a very high value on it.

 Next time we will speak about creating other products the fastest way possible.

 Until then! 

Toronto SEO Expert | SEO Myths | 905-233-2488 from Tom Gustar on Vimeo.

Get Your Inbox Under Control

How many of us have an inbox that is overflowing with emails?  There are a lot of people who get hundreds of emails in a day’s time.  Some get flagged and some are left sitting.  There are those who are unsure of what to do with the emails, especially, if you find yourself needing the emails from time to time.  Searching for these emails can really cut down on productivity and you end up finding yourself feeling swamped with receiving emails.  Eventually you end up email hoarding and you wind up with thousands of emails in your inbox and no clue what to do with them.

Flagging emails can help sort through urgent emails.  However, if you fail to follow up on these emails, the flagging is doing you no good.  A good rule of thumb is if you can answer the email in around three minutes, do so, and then delete the email.  If you feel you are going to need the email for future references, create a folder.  You do not want a single email in one folder, if you can group emails of similar subjects.  This would be another way to de-clutter your inbox.  Emails of similar subjects or individuals that you will need for six months or more should be put into a folder.  Periodically clean out your folders deleting emails that are obsolete.

If you get hoards of junk mail, consider reconfiguring your spam settings.  It is not wise to leave the junk mail sitting in your inbox when you can get rid of the mail easily.  As soon as you notice it is junk mail, delete it.  Generally you will be able to tell what is junk and what is not by subject title, therefore, making it easy to delete without even looking.  Sift through the remaining emails and the ones that should be passed on, pass them on, and then delete them.  Any leftover emails that do not fit in a folder, can be answered quickly, does not need to be kept, or is not junk, read them and delete them.